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Success of your project depends upon higher IRR. IRR is the discount rate at which NPV becomes zero. For marketers, every campaign strategy should focus on research around consumer insights. All investment made in tools, tech, technique and strategy will deliver higher ROI and shorter breakeven cycle. For consumer insights, social, search, survey, traditional and data visualization are the key.
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I recently came across this write up that talks about marketing at the times of recession can be good. With Corona Virus fever catching on and advertisers and end clients considering stopping their marketing campaigns, here comes a perspective that encourages radical spends when things are getting g tough.
I recommend you to click on the document and read it for getting to know more about Share of Voice and Share of Market by deploying choicest of marketing strategies and leveraging digital media for a win against competition.
Link- Marketing In Noise / Credits-Millward Brown
Click on the link to find Social Media Trends of 2020.