I recently came across this write up that talks about marketing at the times of recession can be good. With Corona Virus fever catching on and advertisers and end clients considering stopping their marketing campaigns, here comes a perspective that encourages radical spends when things are getting g tough.
I recommend you to click on the document and read it for getting to know more about Share of Voice and Share of Market by deploying choicest of marketing strategies and leveraging digital media for a win against competition.
Link- Marketing In Noise / Credits-Millward Brown
1. Desensitize Your Brain- Stop watching screens. Go for a walk.
2. Use Alpha Music- You may use specific music that will help you focus. You can try that but make sure you do not do anything else and stick to the task you want to do.
3. Limit Caffeine. Have <300gm and try break it down to avoid sporadic concentration levels throughout the day.
4. Get in the Flow state. If you can do something for 20 minutes continuously, you get into the ‘Flow’. Try it out.
Check out this video link- https://youtu.be/LE8mNTJOYmQ
Hey guys, check out this video. An insight on your should be relationship with money. Credits- London Real.
Steps to Reprogramming your Subconscious Mind
Step 1: Thoughts- It is combination of ‘incoming’ thoughts that are opinions from others absorbed by you from the outside and the ‘outgoing’ thoughts which are processed thoughts by you and used for step 2.
Step 2: Emotion- You attach your thoughts to emotions. This is part of human nature. It is entourage to making your thoughts legitimate.
Step 3: Belief- Your thought + emotion will turn into a belief. These beliefs lay down the foundation of what is going to happen next with you.
Step 4: RAS- Reticular Activating System (RAS) is a neurological system that gets activated on the basis of your belief. In order to bring life to your thoughts, your brain looks for confirmation biases. You actively start looking for things that ‘confirm’ what you believe in. This is automatic. You will get to this unknowingly, unintentionally, and mostly sub-consciously.
Step 5: On reaching the confirmation or validation stage, your belief gets conviction through confirmations you seek and find with time. Convictions are strongest form of ‘beliefs’ and they form the basis of your approach towards life.
Reprogramming: You need to disrupt at Step 1. You need to change your thoughts with correct data feed. Second, you need to attached positive emotions to those thoughts. As they grown into beliefs, you need make those beliefs stronger by consistent reinforcements. As RAS gets activate, you will be automatically programmed for confirmation and convictions.
And this will change your life ! Cheers
I happened to visit Hemkund Sahib this month and these are my learnings from this trip-
1. It is a 44km trecherous trek from & to Govind Ghat. It is not for everybody. Even though you can choose your mode of travel in parts, it is still not for the faint hearted. This needs only & only a strong resolve.
2. The trek is not kept well. One of the reasons is locals need work during season and this many earn their livelihood doing mineal jobs. To generate employment, development work gets hampered.
In larger interest of local community, tourist and shrine visitors suffer. This leads to lower footfall and less business activity in comparison to other religious locations.
3. Mobile connectivity not available from Airtel, Vodafone. BSNL is available with poor signal quality. Jio actively spreading its fiber network in the region.
4. Electricity a problem in Govind Dham, 13km from Govind Ghat. Frequent cuts restrict trade. Power back up comes handy. Water supply adequate.
5. The vigour, professionalism and honesty of human resource especially locals here is phenomenal. People are dead honest to their work and do their best.
6. The scenic views are world class. It’s completely worth the effort you put in to reach the valley before shrine.
7. Ideal for personal development.
BIG LEARNING- Sages, Religious Leaders, Gods did not go to such hi-places for seclusion, solidarity and sage-hood. They went there to teach the league of men; that to lead your life well, you need to walk through the path of hell- with rocks and boulders, steps and floors, mountain and valleys. So for good life, keep walking.
Penchant for hunger is your recipe for success. The more you need it, the harder you work. Awesome speech by Les Brown. Check out the link guys. It will make your day. Allot to learn. Allot to Go. With some humour ofcourse. 🙂
The observations are ingenius- Perception is reality, everything is temporary, happiness takes work, mindfulness is supreme and love what you do. The more you like it the less of work it is.
#entrepreneurship #success #peception #reality #mindfulness #growth #personaldevelopment #abconiq #abhayababbar #flow
Disagreements in life can happen anywhere, anytime and with anyone. What’s important is where to pull the plug and STOP.
People are there who go all out to prove their point. During the process, there is a high possibility that such self-righteous people, end up losing the original intended plot of the conversation leading to nowhere.
Its important hence to keep track of the correspondence and STOP . It is a good strategy thus far for amicable negotiations and constructive verbittle between two or more parties.
Therefore, guys, STOP when its needed. No point shouting it loud. It will never bring in consensus or closure.
Silence is the best recipe..at times. Cheers.
You should judge people with what they do TODAY and not by what they did in the PAST. Infact, you should never judge anyone to do the least. Self obsession and mindfulness are best strategies. Become the best version of you. Focus inward.
#entrepreneurship #success #donotjudge #lookinward #abconiq #abhayababbar #inspiredleadership #self #mindfulness #personaldevelopment
Radical Candor..pretty awesome huh. I have done it for years. My dad has been doing it with us for years. I think it is a very effective and it is definitely a progressive people management strategy.
#radicalcandor #peoplemanagement #peoplestrategy #hr #hrm #goalsetting #peoplemanagement #productivity #interpersonalskill #abconiq #abhayababbar #inspiredleadership
It is in your greater interest to swim with sharks rather than the laggards. Sharks may bite you but you will learn and if they eat you, that’s okay. Everyone bytes the dust- sooner or later so if you do, accept. Keeping away from mediocrity and the negative ones is the right strategy. Focus.
Incredible things happen to your mind when you survive the worse. You get programmed to boot neurons and activate chemical responses in your brain that just changes how you see the world and recaliberates your way of wordly response.
This bio hack generates incredible life force for you to screw ordinary and contribute impactfully. Release of neuro toxins such as dopamine, serotonin improves cognitive responses.
You breadth different. You behave different. You act different. People see a new found you and that may be a incredible you.
Only thing that matters thereafter is sustainability.
Majority of us these days who run businesses claim/try to solve a problem. But I don’t think that is the case always. At least, I don’t!
Your business was started as there was a perceived demand for a specific product or service. There could be those, who just went on for a cup of coffee with a friend, an idea germinated among them and boom, you think you got it right and had therefore taken the plunge.
But in most cases, there is no problem solving happening. As goes the jazz, you are being influenced to think in a certain way..the problem solving way.
Guys, let me put it straight. I do not solve any problem in my business. Business is plain economics that includes demand and supply across the value chain.
So if you run a trading business, you are just buying and selling for profit. As a manufacturer of goods, you are just producing and selling a product for which a market already exists in most cases. To the best, you are just filling the demand supply gap.
But there are exceptions. The market makers and the IT & Tech industry really solve problems. Market makers do concept selling where they disrupt or just try and sell a niche product. IT & Tech as an industry runs on solutions, customization and efficiencies. This could be a place for problem solving.
But thats about it!
I believe, problem solving is just a buzz word which is going around these days in the business community which has actually been imported from science (IT/Tech) lead industries to all others.
Till the time, you are able to sell, make bucks, do not worry about solving a problem. There will always be demand for a tooth paste, birthday cake and a BP monitor and let me remind you, there isn’t any problem solving happening here.
So don’t wonder what problem you are solving. It is not necessary to always transgress to a higher purpose or meaning. Simple meanings to business also go a long way.
#problem #problemsolving #business #entrepreneurship #buzzword #screwordinary #inspiredleadership #abconiq #leadershipinsights #simpleisin