Tag Archives: business

Expect More !

One of the major drivers for hi-performance professionals is their hunger to ‘expect more’ from themselves. The constant urge to make it big in life, a consistent chatter in their mind about achieving something, making a mark, a solitude and resolve towards excellence, looking at oneself in high regard and capacity. These are all traits of persevering, motivated and driven individuals.

Seeking excellence is the way of life. It is conflux of your ambitions, experiences and achievements. However, these are the winning habits. One must cultivate this winner mindset with new skills and actions. One must consistently work to achieve and generate results and still continue to ‘expect more’

Happy Weekend Guys! Cheers!

Consumer Insights & Project Management Combo

Success of your project depends upon higher IRR. IRR is the discount rate at which NPV becomes zero. For marketers, every campaign strategy should focus on research around consumer insights. All investment made in tools, tech, technique and strategy will deliver higher ROI and shorter breakeven cycle. For consumer insights, social,  search, survey, traditional and data visualization are the key. 

#digitalmarketing #projectmanagement #bestpractices #vol #business #abconiq #abhayababbar

Marketing In Noise Brings Growth

I recently came across this write up that talks about marketing at the times of recession can be good. With Corona Virus fever catching on and advertisers and end clients considering stopping their marketing campaigns, here comes a perspective that encourages radical spends when things are getting g tough.

I recommend you to click on the document and read it for getting to know more about Share of Voice and Share of Market by deploying choicest of marketing strategies and leveraging digital media for a win against competition.

Link- Marketing In Noise / Credits-Millward Brown

1
2
3
4

Optimum Negotiation Strategy – STOP!

Disagreements in life can happen anywhere, anytime and with anyone. What’s important is where to pull the plug and STOP.

People are there who go all out to prove their point. During the process, there is a high possibility that such self-righteous people, end up losing the original intended plot of the conversation leading to nowhere.

Its important hence to keep track of the correspondence and STOP . It is a good strategy thus far for amicable negotiations and constructive verbittle between two or more parties.

Therefore, guys, STOP when its needed. No point shouting it loud. It will never bring in consensus or closure.

Silence is the best recipe..at times. Cheers.