I recently came across this write up that talks about marketing at the times of recession can be good. With Corona Virus fever catching on and advertisers and end clients considering stopping their marketing campaigns, here comes a perspective that encourages radical spends when things are getting g tough.
I recommend you to click on the document and read it for getting to know more about Share of Voice and Share of Market by deploying choicest of marketing strategies and leveraging digital media for a win against competition.
Link- Marketing In Noise / Credits-Millward Brown
Your #past will #haunt you !
The things that you do today will carry along in time. This way, when you look back, you will only see what you have done and that makes the base for your onward journey.
It is to do more with your #cognitive mind telling your #subconscious self that this is what you have done and that’s what you accomplished.
The ‘act of action’ is what sinks and stays with you. And this is what #resonates with people as this is what they #see.
Over the years, I have worked as an #entrepreneur running my business, #robertdowneyjr has been the #ironman, #justinbieber has been singing #whatdoyoumean, #danlok has been selling #salesartistry, #tonyrobbins has been selling #coachingforlife, so on and so forth.
The point is, what you do today, makes your #culturescape, your models of reality and your systems of living. Thanks to Vishen Lakhiani.
This is what you were, you are and you will become in time. You cannot #escape it. So choose wisely.
Your #choices matter. They make up your past, the present and #future.
#personaldevelopment #life #lessons #blogs #success #questions #learnings #abconiq #abhayababbar
I happened to visit Hemkund Sahib this month and these are my learnings from this trip-
1. It is a 44km trecherous trek from & to Govind Ghat. It is not for everybody. Even though you can choose your mode of travel in parts, it is still not for the faint hearted. This needs only & only a strong resolve.
2. The trek is not kept well. One of the reasons is locals need work during season and this many earn their livelihood doing mineal jobs. To generate employment, development work gets hampered.
In larger interest of local community, tourist and shrine visitors suffer. This leads to lower footfall and less business activity in comparison to other religious locations.
3. Mobile connectivity not available from Airtel, Vodafone. BSNL is available with poor signal quality. Jio actively spreading its fiber network in the region.
4. Electricity a problem in Govind Dham, 13km from Govind Ghat. Frequent cuts restrict trade. Power back up comes handy. Water supply adequate.
5. The vigour, professionalism and honesty of human resource especially locals here is phenomenal. People are dead honest to their work and do their best.
6. The scenic views are world class. It’s completely worth the effort you put in to reach the valley before shrine.
7. Ideal for personal development.
BIG LEARNING- Sages, Religious Leaders, Gods did not go to such hi-places for seclusion, solidarity and sage-hood. They went there to teach the league of men; that to lead your life well, you need to walk through the path of hell- with rocks and boulders, steps and floors, mountain and valleys. So for good life, keep walking.
Incredible things happen to your mind when you survive the worse. You get programmed to boot neurons and activate chemical responses in your brain that just changes how you see the world and recaliberates your way of wordly response.
This bio hack generates incredible life force for you to screw ordinary and contribute impactfully. Release of neuro toxins such as dopamine, serotonin improves cognitive responses.
You breadth different. You behave different. You act different. People see a new found you and that may be a incredible you.
Only thing that matters thereafter is sustainability.
Billions are being spent to go driverless. The best of minds from Fortune 500 companies are working on AI technology to get there. Do you think its happening?
Ofcourse ! If trains can get driver less, cars can get driver less as well. With Autobot, you will be able to talk to your AI driver as well. You may get satisfied intellectually but interacting under such a scenario…but…how you are going to hack your emotional self is a problem to solve.
Will we able to live without human interaction knowing that you talk to a machine? We have actually through messaging.
We prefer emails, sms, messaging over talking. What the future holds, we do not know but what we know is that Man is evolutionary and change is internal to our being.
Sharing a Video from the House of Volvo. They are not making cars, they are delivering mobility to customers
#ai #automation #humantouch #abconiq #abhayababbar #driverless #volvo #science #technology
Majority of us these days who run businesses claim/try to solve a problem. But I don’t think that is the case always. At least, I don’t!
Your business was started as there was a perceived demand for a specific product or service. There could be those, who just went on for a cup of coffee with a friend, an idea germinated among them and boom, you think you got it right and had therefore taken the plunge.
But in most cases, there is no problem solving happening. As goes the jazz, you are being influenced to think in a certain way..the problem solving way.
Guys, let me put it straight. I do not solve any problem in my business. Business is plain economics that includes demand and supply across the value chain.
So if you run a trading business, you are just buying and selling for profit. As a manufacturer of goods, you are just producing and selling a product for which a market already exists in most cases. To the best, you are just filling the demand supply gap.
But there are exceptions. The market makers and the IT & Tech industry really solve problems. Market makers do concept selling where they disrupt or just try and sell a niche product. IT & Tech as an industry runs on solutions, customization and efficiencies. This could be a place for problem solving.
But thats about it!
I believe, problem solving is just a buzz word which is going around these days in the business community which has actually been imported from science (IT/Tech) lead industries to all others.
Till the time, you are able to sell, make bucks, do not worry about solving a problem. There will always be demand for a tooth paste, birthday cake and a BP monitor and let me remind you, there isn’t any problem solving happening here.
So don’t wonder what problem you are solving. It is not necessary to always transgress to a higher purpose or meaning. Simple meanings to business also go a long way.
#problem #problemsolving #business #entrepreneurship #buzzword #screwordinary #inspiredleadership #abconiq #leadershipinsights #simpleisin