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Derek Thompson, acclaimed author explains MAYA- Most Advanced Yet Acceptable. Research shows novelty is accepted when it comes with familiarity. You can sell anything if it is new and yet known.
This is epitome of development. USA did it in Times Square decades back. It still goes great in cities like Dubai. Something in advertising do not change. And they should not. The new age advertising will surely run in cyberspace now. That is the next destination advantage.
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Many times I have seen in my last 10 Years of professional life that systems collapse when you move away for a while or long!
This is the harsh reality for all budding entrepreneurs who are trying to make a mark. The problem is not with the business, problem is with YOU.
At the onset, an entrepreneur or the promoter does not have the liberty to space out. If you start-on this path, believe you me, you are damned to be there. This is a never ending road, with never ending milestones, pit-points and what not. So accept it, once you are in, you are all in.
Second, it is imperative to have the right style of management. You must know, companies are formed not by leadership, but by follower-ship. What I mean is you call a company a company when it has people, processes and systems. So you got to build the team, the systems and the processes. This is the hardest task. Of course, primary reason being the resources- financial, manpower, infra, acumen and what not.
But, I think business is all about common-sense. If you do not have these, get it! After all, there is nothing greater, loftier and mightier than your dream. A dream to succeed and make it big in life.
Third, be a shadow boss. Physical presence is not always needed. Use technology to make your presence felt to your team, customers, vendors and all around. I define it “the placebo way- the pill is there and it treats people to make them do better without having to have the salt or you THE BOSS.”
So that’s about it guys. Word hard – Stay Focus- Peace ! Enjoy the Journey.. Cheers!