Success of your project depends upon higher IRR. IRR is the discount rate at which NPV becomes zero. For marketers, every campaign strategy should focus on research around consumer insights. All investment made in tools, tech, technique and strategy will deliver higher ROI and shorter breakeven cycle. For consumer insights, social, search, survey, traditional and data visualization are the key.
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Abhaya is a certified leadership professional with decade long experience across industries. He is a seasoned marketer, writer and management consultant.