I recently came across this write up that talks about marketing at the times of recession can be good. With Corona Virus fever catching on and advertisers and end clients considering stopping their marketing campaigns, here comes a perspective that encourages radical spends when things are getting g tough.
I recommend you to click on the document and read it for getting to know more about Share of Voice and Share of Market by deploying choicest of marketing strategies and leveraging digital media for a win against competition.
Link- Marketing In Noise / Credits-Millward Brown
Abhaya is a certified leadership professional with decade long experience across industries. He is a seasoned marketer, writer and management consultant.