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Posted by Abhaya Babbar Creativity

Watch “The four-letter code to selling anything | Derek Thompson | TEDxBinghamtonUniversity”

Derek Thompson, acclaimed author explains MAYA- Most Advanced Yet Acceptable. Research shows novelty is accepted when it comes with familiarity. You can sell anything if it is new and yet known.

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Creativity, Video, Work

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Abhaya Babbar View All

Abhaya is a certified leadership professional with decade long experience across industries. He is a seasoned marketer, writer and management consultant.

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